One in three U.S. parents suffer from the inability to provide fresh, clean diapers for their baby, according to a study by Huggies. To help raise awareness of the nation’s growing diaper need, Babies”R”Us is partnering with Huggies to support the No Baby Unhugged initiative to help ensure some of the 5.3 million babies in the U.S. who live in poor or low-income families benefit from the basic necessities such as diapers and wipes, that all babies need. During the months of July, August and September, Babies”R”Us and Huggies will donate a day’s worth of diapers to the National Diaper Bank Network (up to 1.5 million diapers), when a customer purchases or adds a Value Box of Huggies diapers to their registry in-store or online at Babiesrus.com.
“There is a harsh reality that millions of babies in the U.S. do not have access to basic necessities like clean, dry diapers,” says Robert Magarino, vice president general business manager, Babies”R”Us. “Babies”R”Us is deeply committed to partnering with organizations that lead the way in helping keep children healthy and safe – which is why joining Huggies and the No Baby Unhugged initiative was a natural fit. We are grateful for the chance to work with Huggies to generate awareness and do our part to address a need in the communities where we work and live.”
“Since 2010, our No Baby Unhugged program has donated more than 200 million diapers and wipes to families in need, and yet there is still more to be done,” says Guisy Buonfantino, president of Kimberly-Clark Baby and Child Care North America. “We are excited to partner with Babies”R”Us and the National Diaper Bank Network to help raise awareness for this issue, and donate up to 1.5 million diapers to provide families with the resources they need to care for their babies.”
The No Baby Unhugged program was developed by Huggies in 2010 and works to combat diaper need – the inability to provide fresh, clean diapers for baby. According to Huggies’ Every Little Bottom study, diaper need is a struggle that one in three American families face, often times leading to health risks in children caused by reuse of soiled diapers, as well as child development delays due to exclusion from early childhood education programs.